The Real Flower Company

The Real Flower Company brings the magic of fragrance back to flowers in the home. They offer exquisite bouquets crafted from the finest scented flowers, herbs and foliage. Unlike many commercially grown blooms, which often lack their natural aroma, every flower in their collection is grown with its scent gene intact – just as nature intended.

Founded in 1999 by Rosebie Morton, the company was inspired by the desire to reconnect people with the joy of truly fragrant flowers. Grown on LEAF Mark and Fairtrade accredited farms,  the Real Flower Company focuses on ensuring exceptional quality, provenance and a commitment to ethical practices. The result is a collection of unique, hand-tended flowers that open fully and exude fragrance and beauty.

Highlights
  • Scented Perfection: Every flower is grown with its natural scent gene intact, creating divine, fragrant arrangements that steal the show.

  • Expertly Grown: Flowers are hand-grown from cutting, bulb, or seed, celebrating natural imperfections as part of their unique charm.

  • Ethically Sourced: Partnering with LEAF Mark and Fairtrade accredited farms, the brand champions responsible and fair farming practices.

  • A Heritage of Craftsmanship: Founded by Rosebie Morton over two decades ago, the company is rooted in a passion for fragrance, quality and time-honoured floral traditions.
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Latest Products from The Real Flower Company​

People

The Real Flower Company is proud to uphold ethical standards, sourcing flowers from LEAF Mark and Fairtrade accredited farms. These certifications reflect the brand’s dedication to responsible farming practices, ensuring that the people and communities behind every bouquet are treated fairly and with respect.

Each flower, herb, and foliage is grown with care and expertise, celebrating the skill and dedication of the growers who make every arrangement truly special.

Business

Founded in 1999 by Rosebie Morton, The Real Flower Company was born from a desire to bring the beauty and scent of fragrant flowers back to the forefront of floral design. Inspired by the lamentable lack of aroma in most commercially available flowers, Rosebie set out to create bouquets of “scented flowers with character.”

Based at her family farm in the South Downs National Park, Rosebie leads the brand with a hands-on approach, ensuring that every flower is grown, nurtured and harvested with care. 

From hand-grown bulbs, cuttings, and seeds, to arrangements crafted with natural imperfections that celebrate their uniqueness, The Real Flower Company reflects a passion for provenance and quality.

Each bouquet tells a story of time-honoured craftsmanship and a connection to the land, offering customers beautiful flowers with a nose full of scent.

Shipping & Contact

Registered Company Number: 3533003
Sheep Dip, Joan’s Acre Lane, Hinton Ampner, Alresford, Hampshire
VAT number: 712147861